Homegrown brand Castlery to unveil new flagship store at Liat Towers


What had actually started out as a four-man team in Ubi in 2013 has actually expanded as a digital brand name and a disruptor in the typical furniture business industry. Castlery’s collection of furniture today sits in 300,000 houses internationally.

“Castlery has created a clear program to accomplish this desire while sustaining a strong Singapore base,” shares Jeffrey Siow, handling supervisor and CEO of EnterpriseSG. At the moment, international orders make up over 80% of Castlery’s total revenue.

“The administration will certainly identify and associate more business like Castlery to establish the next generation of Singapore Global Enterprises as the upcoming engine of growth for our economic situation,” includes Siow. As part of its global expansion technique, the company additionally prepares to work with 100 even more crews over the next year to load supply chain, advertising and visual selling positions.

Normanton Park Singapore

Domestic furniture company Castlery schedules to reveal a brand-new front runner retail store at Liat Towers in the third quarter. Amounting to 24,000 sq ft across 2 floors, it will be the company’s biggest showroom to date and will feature an increased shop experience that matches Castlery’s online-to-offline shopping experience. Found in the heart of Orchard Road, Liat Towers is also residence to international brands like Hermes, a French luxury style home and Swiss deluxe watch producer Audemars Piguet.

Because signing up with the Venture Singapore’s (EnterpriseSG) scale-up programme in November 2019, Castlery has observed a six-fold rise in income, introducing stores in around 50 metropolitan areas in the US as well as growing operations in Australia.

“Being the initial local furniture brand name to establish in Liat Towers is a substantial and also purposeful milestone for us. It is a physical symptom of our expansion passions and also mirrors our undeviating dedication to staying true to our roots, “says Castlery co-founder Declan Ee.


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